WP&UP exists for the public benefit; to promote, support, advance the education of and enable positive physical and mental health for those who primarily - but not exclusively - work within the WordPress community, its associated sectors and downstream providers.
WP&UP is funded via multiple revenue streams to reduce risk and increase sustainability. A combination of corporate sponsorship and grant applications provide the lion share of year one revenue. Year two is forecast to see a 50% split between external funding streams and internally generated revenue. Year three forecasts 75% of its revenue is generated through sales of services.